PeaceHealth Rides

PeaceHealth Rides is a bike-sharing program in Eugene, Oregon. We were tasked with supporting marketing and public relations efforts nine months prior to the program launching. PeaceHealth Rides had 4,000 active subscribers and over 25,500 rides in its first three months after launching.

Agency: Allen Hall Public Relations

Account Supervisor: Cole Garry

Account Executives: Karel Calcote, Kimberly Duyck, Camille Furby, Camila Contreras-Flores

Voted 2018 AHPR Media Relations Campaign of the Year

Social Media

One of our first tasks was to establish a presence on social media. A large number of our targeted demographic were college students or professionals under 30. Our strategy supported that social media would provide the best ROI. We were able to minimize marketing costs and increase brand awareness by creating accounts on Facebook, Instagram, and Twitter.

Social Media Tactics:

• Create a monthly content calendar to ensure consistent activity on social channels

  • Ex: 30-day countdown to launch date

• Interacting with users by re-posting stories and liking tweets

• Respond to inquiries about the program through messages and comments

MEDIA COVERAGE

Our team created media lists consisting of local journalists and publications. Collaborating with our client, we were able to have placements in at least 25 media outlets. Media outlets that included:

• KEZI 9 (Eugene ABC affiliate)

• KVAL 13 (Eugene CBS affiliate)

• KMTR 16 (Eugene NBC affiliate)

• Register Guard Newspaper

• The Daily Emerald Media

• AroundTheO

Event Planning & Assistance

We had several events in the community to prepare Eugene for its first bike-sharing program. Our team served as brand ambassadors at these events and allowed us to have direct communication with our core audience. Events we supported include:

• Title Sponsor Launch

• Campus Launch Event

• City of Eugene Launch Event

• Eugene Marathon fair

• University of Oregon Student Sustainability fair

• Earth Day fair